Turning it on its head!

63/86

turning it on its head

There has over the last few months been a real tidal change when it comes to marketing… If you hark back some twenty years; brands shouted what they were to their customers and customers listened. Nowadays; most brands are much more open to being told by their customers what their brand is; with a few exceptions such as Apple who have a closed-door policy, because they can.

This trend has now reached smaller brands; our customers are feeling empowered through becoming little publishers and as such are more forthcoming with their brand feedback; telling us what we are as opposed to the other way round.

This is termed as Earned Content as opposed to Owned or Paid Content; and makes for a much more engaging and interesting brand story for you.

So here are my tips to help encourage forthcoming earned content:

  1. Incentivise customers to publish pictures/ videos or copy through competitions on social media.
  2. Remember to prompt them to tag you with your handle or a particular hashtag you might be using e.g #bestinthebusiness
  3. Applaud them for their marketing
  4. Enjoy the knock on effect!

Go have some fun with your customers and build your story together!

The End

Write Comment...

Name

Email