When Storytelling became Storyliving

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Yesterday saw Young Hee, Chief Marketing Officer of Samsung take to stage in an awe-inspiring talk at Cannes Lions.

She discussed how the ad world today needs to be more realistic, believable and transparent in their marketing ploys. Cuaron continues “People nowadays, they smell everything. They smell when something’s not genuine, and then it backfires…”

Storytelling has been the buzz word for the last five years, but now people, specifically Generation Z are looking for a more real sell, called, ‘Storyliving’.

Are you a brand connecting with Generation Z? May be it’s worth reconsidering your approach?

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Guess who’s back!

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Guess who’s back, back again…! 🙋🏼‍♀️

Ok, aside from the terrible Eminem popular culture reference, I’m super excited to be back storytelling again after my maternity leave. I cannot believe how quickly those eight months have flown…

I feel like a different person coming back to my vocation in life, with a renewed, wiser vigour.

In light of my rebirth, I am offering 10% OFF to new clients until the end of June so DM me if you are keen to know more about my marketing services and how I can help elevate your brand and kickstart sales for your business this summer!

👍🏼Social media training
👍🏼Social media management
👍🏼Copywriting
👍🏼Brand consultancy
👍🏼Brand strategy
👍🏼Prospecting

Laughing in the face of PC

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Tom Ford is certainly doing just that with his new Fucking Fabulous perfume which he launched recently.

At a time when we don’t dare do anything as brands in case we get lambasted for being racist, sexist or any other ‘ist’ this is a refreshing move from the luxury brand.

Swearing is something I do probably a little too much, especially when I am nervous, my French becomes inexcusable, but it also can be a sign of intelligence.

“Those with higher intellects were found to be more likely to curse.. another study previously found that people who can name the most swear words in a minute tend to score higher on IQ tests.” Dave Maclean, The Independent

We must be careful as a society not to stifle the creativity behind brand management, so as far as I am concerned this controversial product name is bloody well fine by me…

Never forget where your story began…

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Never forget where your story began, whether that was in the garden shed at the bottom of the garden or your spare room, we all started somewhere.

By telling your story and not forgetting to keep harking back to the how, when, where and what you keep your authenticity as a brand.

Geoff Mead founder of Narrative Leadership Associates says “Stories involve specific events that happen to particular characters, so narratives that veer towards generalities, explanations and abstractions, or which insist on telling their moral or meaning, have abandoned storytelling in favour of advocacy. They lose their extraordinary ability to stimulate both the feelings and imagination of the teller and the audience.”

Your story is unique to you and should be used as the foundation of the business from which to create the values and vision, not just when it comes to creating your new promotional campaign.

The fact that you started your business from the back of a van when you were sixteen, or in your parents spare bedroom when you were twenty two shows how far you have come and should be something to be proud of. Play with the elements of your story, for example a sketched illustration of that van which is motif behind the receptionist in your brand new city office.

Happy storytelling!

More reading: https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/

Hanging on the telephone

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It’s no secret that I like people.

I’m what you’d call a people person, someone who will gladly natter away to a stranger about the joys of Vale de Lobo or The George at Stamford (two holiday destinations I rate highly by the way!) on a train journey or while waiting in a queue…

So when one of my clients asked if I would like to make outbound calls to their dormant clients, I jumped at the chance! No seriously, I’m telling you, that’s fun for me 🙂 After some quick successes in reawakening these sleepy clients, I have now been crowned with the title of Client Engagement Officer! Huzzah to that!

This is a sign of things to come for The Storyteller… although I will imminently be taking some time off to create a little baby storyteller, I intend to return to work next Summer bright eyed and bushy tailed ready to build up this area of expertise. I will be offering this service to all clients and prospects so to help them keep their clients engaged with their business through a little light conversation from time to time. – Oh how this form of marketing is still so valuable and effective.

All hail the telephone!

 

Feathers and Diamantes aren’t everyone’s taste

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I recently gave a talk to small business owners on brand storytelling. To explain one of my points on what you should be posting as a small and upcoming brand, I use the following analogy:

Imagine if you will, you are pootling (my word for wandering) around town and come across an independent boutique; you walk in and the bell on the door dings and the windchimes chime. So much for going unnoticed?! You’re spotted immediately by the overdressed owner as she pretends to busy herself with some piece of tat.

Anyway, as you make your way around the postage stamp sized shop with the owners’ eyes firmly on you, you soon realise there’s nothing for you there. Why? Because it is filled to the rafters with THEIR taste! You know, the bling notepads, the feather calligraphy pens, the overpriced soaps which you are supposed to choose and slot in to the so conveniently placed paper bags.

My point? The shop owner has stocked her shop with items SHE herself likes, with not so much as a thought for you or I. This the same as if you are a small brand posting social media content, it’s not all about you and what you want your brand to be. Think about your audience and what they might want to see and a little you is fine – you are after all part of the brand, just not the latest snap of what you had to eat on your weekend away at Bamburgh!

Keep that balance, 80% the brand, 20% you is a good benchmark.

 

We Heart Holly

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Holly Willoughby started her TV career in the noughties. From Surprise Surprise, to Dancing on Ice to The Voice, Holly has become the nation’s sweetheart.

With her net value calculated at $8 million dollars some 2 years ago, she is a brand in herself.

Part of the prestigious James Grant Management agency, home to Ant and Dec and friend of mine, Andi Peters, Holly is now looking to launch her own brand this Autumn, Truly ‘A new lifestyle brand’ which has already seen a hugely positive response. Find out more: http://www.truly.co.uk/

So, what is it about Holly that makes us love her so much?

She is likeable! Her curvy frame, infectious smile and totally down to earth manner is makes her approachable, she is wholesome and represents the best friend we’ve always wanted. She also makes us aspire to be more like her which we feel is achievable!

Look out world, for one very successful brand who knows exactly who its target market is!

Mind the gap

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When I decided to go it alone two and a half years ago, it was scary but I soon heard myself saying “Why didn’t I do this before now?”

I cannot tell you how often I speak to nine to fivers who say “I’d love to go it alone, but I don’t know what I’d do..?!”

“That’s simple.” I reply.

Consider what you are passionate about, whether that’s food, fashion or folk. Find the gap in the market and identify the pain (read more: http://blog.folksy.com/2015/09/14/how-to-find-your-niche)

McDonalds recently launch McDelivery when they recognised the pain of their customers having to travel to get their fix. Though a little behind the times, Deliveroo and others have been quite successful at this for some years now, this is McDonalds identifying the pain and creating a solution.

So stop coming up with excuses, get that pen and paper out and be creative, what will you do?

 

NEOM or Neom

neomI often talk about the importance of a name when it comes to a brand.

Nowadays, when brand strategists are working on the creation of a brand and its values, they are often thinking of the consumer’s purchasing and searching behaviours as it were.

SEO experts are enrolled to help brands capture every search term possible for their brand, they will even go so far as to list misspelt terms such as ‘Dacebook’ or ‘Faxebook’.

So, when it comes to the small (and lovely, might I add?) wellbeing brand based in Harrogate, NEOM they’ve got more than they bargained for choosing that four lettered brand name… Neom is also the new name for the yet-to-be-built fairy tale city in the sand in Saudi Arabia. Currently being searched tens of thousands of times in the UK, thus creating unforeseen brand awareness and sales for the wellbeing brand.

Now that’s a good name!