Guess who’s back, back again…! 🙋🏼♀️
Ok, aside from the terrible Eminem popular culture reference, I’m super excited to be back storytelling again after my maternity leave. I cannot believe how quickly those eight months have flown…
I feel like a different person coming back to my vocation in life, with a renewed, wiser vigour.
In light of my rebirth, I am offering 10% OFF to new clients until the end of June so DM me if you are keen to know more about my marketing services and how I can help elevate your brand and kickstart sales for your business this summer!
👍🏼Social media training
👍🏼Social media management
Never forget where your story began, whether that was in the garden shed at the bottom of the garden or your spare room, we all started somewhere.
By telling your story and not forgetting to keep harking back to the how, when, where and what you keep your authenticity as a brand.
Geoff Mead founder of Narrative Leadership Associates says “Stories involve specific events that happen to particular characters, so narratives that veer towards generalities, explanations and abstractions, or which insist on telling their moral or meaning, have abandoned storytelling in favour of advocacy. They lose their extraordinary ability to stimulate both the feelings and imagination of the teller and the audience.”
Your story is unique to you and should be used as the foundation of the business from which to create the values and vision, not just when it comes to creating your new promotional campaign.
The fact that you started your business from the back of a van when you were sixteen, or in your parents spare bedroom when you were twenty two shows how far you have come and should be something to be proud of. Play with the elements of your story, for example a sketched illustration of that van which is motif behind the receptionist in your brand new city office.
More reading: https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/
Defined by the English dictionary as ‘a word or set of words by which a person or thing is known, addressed, or referred to’, names are powerful things.
We’re all given one as a baby, but what does that name say about us? And more importantly what does a name say about our business?
When it comes to conjuring up the perfect company name, it can be really hard. Too short, too long, too contrived, too cold, too frilly! The list can go on and on, so consider this.
If all someone heard was your company said out loud, what story do you want it to tell? Richard Branson was bold with calling his ‘Virgin’, but it grabs your attention. How about companies like ‘Anthropologie’ – this company name has connotations of far away lands and whimsical wonders, but also a way of life.
Did you know the Twitter bird has got a name? It’s Larry. Now how do you feel about twitter? I’m even more of a fan!
My point is you can build rapports and create bonds with customers through your company name and in turn the branding thereafter.
It is said we judge a person within 7 seconds of meeting them, the same goes for your brand, so take your time on this one, it’s not a rush decision and you never know the name could come to you in the middle of the night, mind did, so always have a notebook and pen by your bed!
This is that moment, the “Eureka” moment if you will where the business idea came to you like a bolt of lightning! It might have been taking the dog for a walk, or while collecting your dry cleaning.
For me, I was sitting on a British Airways flight from Gatwick to LAX, Appletizer in hand, feet dangling off the seat (I’m 5 ft nothing!), while looking over the soft white fluffy clouds, the idea of Storyteller came to me!
The story of my business started at this moment – the origin. This part of the story is the most important and a powerful tool. It works as a relationship -building exercise, and employs people to get on board with the notion of your business.
If you haven’t already, identify yours and use it in your marketing.
Since time immemorial this phrase has been banded about! Whether you heard it from your mother or great grandmother; it referred to a time in which we were much more cautious in the way(s) we went about the world.
We are living in a time for innovation, and doing the very opposite of keeping apple carts neatly ladened, now we must upset that cart and innovate! I’m talking about in the way that we think and create. Whether you’re selling a beauty product or selling financial services. Push the limits, – of the company, of yourself, and of the industry. Be memorable.
Here ends the lesson 😉
It’s the year 2017 and no matter what line of business you are in, you are up against thew dreaded competition.
While others are fighting in the Google SEO boxing ring; some take a side step and attract new customers through the art of being different.
Through identifying your Unique Selling Point, only then can you build a strong marketing strategy from which to boost sales and appeal to the masses.
So, right now I task you to sit in a quiet space with a pencil (not pen!) and paper and consider what these are for your company. It could be your commitment to customer service, or your quality of product, hell it could even be that intangible essence that is your brand, whatever it is, and pick just one, write it down and then you have your building block for marketing your business. And remember, once you’ve got your USP- DO DO DIFFERENT.
Gone are the years of what was called “Blitzkrieg Marketing” where you opted for a scatter gun approach, throwing as much mud on the wall (use your imagination) as possible and hoping some would stick!
Nowadays, it is all about targeting, from the person you are appealing to, at a certain time of day and so on …
I cannot stress how important it is that you:
- Identify your client
- Imagine your client
I’m talking everything from what perfume they were, where do they do their weekly shop, who do the listen to on their morning run?
For example: Katherine, aged 34, high disposable income, shops at Karen Millen, enjoys after work drinks, has a soft spot for Designer labels and likes to be seen at events like Chestertons Polo in the Park and Henley Regatta. See! Now you can visualise her!
This marketing behaviour is called Profiling and the client you identify is a Persona. This process is an essential part of your marketing activity and as such will help you to target your communications now you can see who you are talking to!
There has over the last few months been a real tidal change when it comes to marketing… If you hark back some twenty years; brands shouted what they were to their customers and customers listened. Nowadays; most brands are much more open to being told by their customers what their brand is; with a few exceptions such as Apple who have a closed-door policy, because they can.
This trend has now reached smaller brands; our customers are feeling empowered through becoming little publishers and as such are more forthcoming with their brand feedback; telling us what we are as opposed to the other way round.
This is termed as Earned Content as opposed to Owned or Paid Content; and makes for a much more engaging and interesting brand story for you.
So here are my tips to help encourage forthcoming earned content:
- Incentivise customers to publish pictures/ videos or copy through competitions on social media.
- Remember to prompt them to tag you with your handle or a particular hashtag you might be using e.g #bestinthebusiness
- Applaud them for their marketing
- Enjoy the knock on effect!
Go have some fun with your customers and build your story together!
Last weekend I took a trip in to the beautiful Yorkshire town of Ilkley. During my visit, I came across numerous ‘anti digital’ themed gifts; from notebooks and journals to pens..
Is this perhaps an indication that the world is finally reacting to the exponential growth we have encountered over the last fifteen years, that is the Digital Age?
Our language even changed to reflect the social change “hashtag + a word” is part of our common parlance – much to some people’s dismay. But have we had enough?
Nokia’s release of 3110 came last week; millennials and generation X’s (30 plus year olds) have been the majority buyers. The model is reintroduced at a time when we are perhaps begging for a simpler time and thus this telephone is the very antithesis of this…
Whether you are loving the digital age or not, we are on a run away freight train so in order to remain competitive in the marketing world, you’ve got to get on, but whether you’ll tie your seat belt or not … is up to you!