Telling a story is an art form, one which requires you to convey through words, sounds and or images and begs the following questions; who? why? how? where? when? and most importantly what is the story?
Whether you’re a budding coffee house or a well-known author, every brand, big or small has a story to tell and it’s my job to tell your story in a way which resonates with your target audience.
Here are just a few of the successful brand stories I have told over the past four years.
Brief: To raise the profile of the ethical goldsmith Jacqueline & Edward amongst its industry, both helping to generate awareness and sales for the brand.
Results: Jewellery Focus (the UK’s most renowned jewellery watches magazine for industry professionals) ran a Front page and four page feature on the business.
Brief: To promote the handmade ethically sourced gold or silver pendants made by artisan jeweller Jacqueline and Edward of Wetherby. To reach out to local and national press, supported by strong social media activity and strategy.
Results: Strong sales results, featured in Retail Jeweller, Jewellery Focus, York Press, BDaily and other titles.
Brief: To create a new website for this wedding florist based in Sherburn in Elmett having just done a brand refresh.
Results: We opted for a clean, fresh and easy to navigate website keeping the whole experience on brand. Take a look for yourself
Brief: To write search engine optimised yet poetic website copy for the Yorkshire Nanny Company.
Results: Told her story in a way which resonates with her intended audience and shows her personality.
Copy: “Our life on our own farm is busy, made up of trips to agricultural shows and auction with our home-reared cows and sheep, balmy summer nights playing in the yard, book ended, always with a bedtime story read by daddy. I guess I have recreated the happy childhood that I had.”
Brief: To create copy for Victoria Ivy Floral Design which would tell her story in a succinct and relevant way for print and web materials.
Results: Victoria’s unique approach to floral design was clearly communicated and her personality shone through the words I wrote.
Copy: “Victoria Ivy brings a new approach to wedding floral design, working with mother nature and her intention. A true romantic, Victoria helps tell the love story of her couple, through creating stunning seasonal wedding flowers. Champion of conscious floristry, all flowers are sourced in Yorkshire and the UK where possible and enjoy a non-foam environment from which to shine.”
Brief: To come up with a catchier name for this affordable luxury cashmere brand and refresh and modernise this well-loved brand’s logo, all in time for a Pop Up shop event in Portobello.
Results: Warm, feminine soft logo design which provides the perfect platform from which to trade.
Brief: To maintain brand exposure for the relatively new self catering cottages of Harrogate, Artists’ Cottages within this popular local lifestyle title, Northside.
Results: Editorial articles within the Northside magazine over four months now.
Brief: To build awareness of the new independent gift shop on Bishopthorpe road in York, Walter and May through traditional marketing discipline, PR.
Results: Featured in York Press which covers York and surrounding areas.
Brief: Create a full design suite for web and print and promotional activity using these assets as brand leverage.
Results: The Founders were keen to represent the brand in a way which was true to the beautiful railwaymen’s stone cottages which had been beautifully restored with a fun and contemporary twist! Therefore, use of colour and a strong motif was key. We took inspiration from the blue plaques used on the frontage of buildings of Architectural interest to give a sense of provenance.
Brief: Create current and fresh content for social media purposes which will engage and convert
Results: Increase in sales and following across all social media channels.
Brief: Raise Awareness of Brand through Celebrity Endorsement
Result: Exposure across model and presenter Laura Whitmore’s some 510K Instagram followers, picture in Daily Mail and Hello! Magazine of Laura wearing Good Golly Miss Molly’s headpiece for Ascot
Brief: Brochure design and copy writing
Result: Creation of a forward-looking urban chic brochure for wholesale customers which has been hailed by them as “The Best Yet!”