Telling a story is an art form, one which requires you to convey through words, sounds and or images and begs the following questions; who? why? how? where? when? and most importantly what is the story?
Whether you’re a budding coffee house or a well-known author, every brand, big or small has a story to tell and it’s my job to tell your story in a way which resonates with your target audience.
Here are just a few of the successful brand stories I have told recently:
Brief: To maintain brand exposure for the relatively new self catering cottages of Harrogate, Artists’ Cottages within this popular local lifestyle title, Northside.
Results: Editorial articles within the Northside magazine over four months now.
Brief: To build awareness of the new independent gift shop on Bishopthorpe road in York, Walter and May through traditional marketing discipline, PR.
Results: Featured in York Press which covers York and surrounding areas.
Brief: Create a full design suite for web and print and promotional activity using these assets as brand leverage.
Results: The Founders were keen to represent the brand in a way which was true to the beautiful railwaymen’s stone cottages which had been beautifully restored with a fun and contemporary twist! Therefore, use of colour and a strong motif was key. We took inspiration from the blue plaques used on the frontage of buildings of Architectural interest to give a sense of provenance.
Brief: Produce and create copy for a brochure created to get stakeholders on board for this youth employment agency.
Results: A succinct and well-designed piece of marketing literature which has opened up doors of local employers and organisations.
Brief: Achieve coverage through PR for the Breast Cancer Care event and launch party for new boutique brand the Finery Boutique, Halifax
Results: Half a page coverage (worth £800) in Living North magazine and two pieces in Halifax Courier
Brief: Create copy that will resonate with our millennial client base and generate leads
Results: Record sales in the run up to the festive season and new website visitors
Brief: Create current and fresh content for social media purposes which will engage and convert
Results: Increase in sales and following across all social media channels.
Brief: Raise Awareness of Brand through Celebrity Endorsement
Result: Exposure across model and presenter Laura Whitmore’s some 510K Instagram followers, picture in Daily Mail and Hello! Magazine of Laura wearing Good Golly Miss Molly’s headpiece for Ascot
Brief: Raise Awareness of Brand through PR
Result: 5 Pages of Coverage in the Yorkshire Post Magazine seen by 516,941 Yorkshire readers
Brief: Logo and Web Design
Result: Clean and impactful logo and site achieving unique visitors daily
Brief: Brochure design and copy writing
Result: Creation of a forward-looking urban chic brochure for wholesale customers which has been hailed by them as “The Best Yet!”
Brief: Pre-event PR, Social, Advertising
Result: Inclusion in Look North, Stray FM, The Yorkshire Post, Harrogate Advertiser. Sold over 1,800 tickets including a sell-out for the first two nights with guests including The Mayor of Harrogate