Telling a story is an art form, one which requires you to convey through words, sounds and or images and begs the following questions; who? why? how? where? when? and most importantly what is the story?
Whether you’re a budding coffee house or a well-known author, every brand, big or small has a story to tell and it’s my job to tell your story in a way which resonates with your target audience.
Here are just a few of the successful brand stories I have told…
Brief: To create beautiful copy for the Styling Farm website.
Where it all began…
Growing up in the beautiful wilds of North Yorkshire in a 16th century house on Greenhow Hill with my parents, two younger sisters, Jenny the Jersey cow, three sheep (Patches, Pauly and Blue), two pigs (Smokey and The Bandit), and other innumerable animals I enjoyed a storybook childhood.
Surrounded by rugged beauty; Yorkshire stone walls the colour of a burnt biscuit, dramatic moors and acres of seemingly autumnal forest this country life was punctuated with the brooding beauty of the change of season and it was here I learnt to make butter with my mother, milk the cows, pick wildflowers, and live off the fat of the land. Surroundings and experiences which, I firmly believe are rooted in my own personal style.
In 2004 I started my journey as an Interior Stylist working in households across the UK, Canada and France. Styling Farm was born in 2013, the culmination of countless ideas and a career spanning twenty years.
The Styling Farm Shop is a product of everything I love about style; a fusion of romantic, urban, eclectic, and modern country styles curated with a non-judgemental eye.
Brief: To get Nearly New Cashmere in the press through gifting the journalist so they can experience the quality of their second hand cashmere.
Results: Approached various titles including the Yorkshire Life Magazine, Prima Magazine, Country Life, Woman and Home and the Yorkshire Post where we enjoyed four pages’ worth of coverage in print and online (Their print readership is 19,000 people).
Brief: To raise Mackenzies Farm Shop and Smokehouse’s profile on Yorkshire Day 2020 in a way which is different to other brands piggybacking the event.
Results: Liaised with Jack Rear, one of The Telegraph’s editor to enable Mackenzies’ Smoke Produce featured in their Yorkshire Day Best Food and Drink online article seen by their staunch readers.
Brief: To reword the entire website for well known and loved skincare brand Dr PAWPAW.
Results: On brand copy for their website which is built to drive sales.
Brief: To promote Ebru’s new activewear collection to its intended audience of women aged between 25-45 years old.
Results: Inclusion in the Closer Magazine Online Best Leggings article which is seen by their entire following both online and on social media.
Brief: To raise the profile of Mackenzies Smokehouse and Farm Shop within the region through PR.
Results: A beautiful piece on page right in Yorkshire Life about the Palmer family coming to the rescue, as a local farm shop delivering locally, regionally and nationally. Other coverage includes: Harrogate Advertiser, The Dalesman, Dales Life, Wharfedale Observer, Ilkey Gazette, Nidderdale Herald.
Brief: To raise the profile of the ethical goldsmith Jacqueline & Edward amongst its industry, both helping to generate awareness and sales for the brand.
Results: Jewellery Focus (the UK’s most renowned jewellery watches magazine for industry professionals) ran a Front page and four page feature on the business.
Brief: To promote the handmade ethically sourced gold or silver pendants made by artisan jeweller Jacqueline and Edward of Wetherby. To reach out to local and national press, supported by strong social media activity and strategy.
Results: Strong sales results, featured in Retail Jeweller, Jewellery Focus, York Press, BDaily and other titles.
Brief: To create a new website for this wedding florist based in Sherburn in Elmett having just done a brand refresh.
Results: We opted for a clean, fresh and easy to navigate website keeping the whole experience on brand. Take a look for yourself
Brief: To write search engine optimised yet poetic website copy for the Yorkshire Nanny Company.
Results: Told her story in a way which resonates with her intended audience and shows her personality.
Copy: “Our life on our own farm is busy, made up of trips to agricultural shows and auction with our home-reared cows and sheep, balmy summer nights playing in the yard, book ended, always with a bedtime story read by daddy. I guess I have recreated the happy childhood that I had.”
Brief: To create copy for Victoria Ivy Floral Design which would tell her story in a succinct and relevant way for print and web materials.
Results: Victoria’s unique approach to floral design was clearly communicated and her personality shone through the words I wrote.
Copy: “Victoria Ivy brings a new approach to wedding floral design, working with mother nature and her intention. A true romantic, Victoria helps tell the love story of her couple, through creating stunning seasonal wedding flowers. Champion of conscious floristry, all flowers are sourced in Yorkshire and the UK where possible and enjoy a non-foam environment from which to shine.”
Brief: To come up with a catchier name for this affordable luxury cashmere brand and refresh and modernise this well-loved brand’s logo, all in time for a Pop Up shop event in Portobello.
Results: Warm, feminine soft logo design which provides the perfect platform from which to trade.
Brief: To maintain brand exposure for the relatively new self catering cottages of Harrogate, Artists’ Cottages within this popular local lifestyle title, Northside.
Results: Editorial articles within the Northside magazine over four months now.
Brief: To build awareness of the new independent gift shop on Bishopthorpe road in York, Walter and May through traditional marketing discipline, PR.
Results: Featured in York Press which covers York and surrounding areas.
Brief: Create a full design suite for web and print and promotional activity using these assets as brand leverage.
Results: The Founders were keen to represent the brand in a way which was true to the beautiful railwaymen’s stone cottages which had been beautifully restored with a fun and contemporary twist! Therefore, use of colour and a strong motif was key. We took inspiration from the blue plaques used on the frontage of buildings of Architectural interest to give a sense of provenance.
Brief: Create current and fresh content for social media purposes which will engage and convert
Results: Increase in sales and following across all social media channels.
Brief: Raise Awareness of Brand through Celebrity Endorsement
Result: Exposure across model and presenter Laura Whitmore’s some 510K Instagram followers, picture in Daily Mail and Hello! Magazine of Laura wearing Good Golly Miss Molly’s headpiece for Ascot
Brief: Brochure design and copy writing
Result: Creation of a forward-looking urban chic brochure for wholesale customers which has been hailed by them as “The Best Yet!”