Great Expectations



To share or not to share, that is the question!

The high street has moved on some what from the days where you walked past your favourite little book shop just before Christmas with no idea when that window display would change.

That day when the window was newly adorned with a fresh stock of literature and pretty dressing, really was one of sheer excitement! Personally, this moment for me was a chain – Borders, York. How I loved to while away the hours in there. I once got so carried away that they closed without realising I was still there with my nose well and truly buried in a Jane Green book!

I know I am a millennial and I should embrace all of this rapid change digitally, but I cannot help but feel we are all becoming a little greedy for brands content/ news/ whatever! Whatever happened to “good things come to those who wait”, “patience is a virtue” and any other redundant saying that we at one time were brought up on!

The growth we are currently seeing in the social media and digital marketing arena is great for many reasons – brands are growing exponentially, something that wouldn’t be possible without our new platforms. However, lets all just calm down and relish and engage with content a little longer.

Good things come to those who wait. (See, I did it! Made that phrase relevant in 2017!)


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