Origin of your story

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This is that moment, the “Eureka” moment if you will where the business idea came to you like a bolt of lightning! It might have been taking the dog for a walk, or while collecting your dry cleaning.

For me, I was sitting on a British Airways flight from Gatwick to LAX, Appletizer in hand, feet dangling off the seat (I’m 5 ft nothing!), while looking over the soft white fluffy clouds, the idea of Storyteller came to me!

The story of my business started at this moment – the origin. This part of the story is the most important and a powerful tool. It works as a relationship -building exercise, and employs people to get on board with the notion of your business.

If you haven’t already, identify yours and use it in your marketing.

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