What’s in a name?



Defined by the English dictionary as ‘a word or set of words by which a person or thing is known, addressed, or referred to’, names are powerful things.

We’re all given one as a baby, but what does that name say about us? And more importantly what does a name say about our business?

When it comes to conjuring up the perfect company name, it can be really hard. Too short, too long, too contrived, too cold, too frilly! The list can go on and on, so consider this.

If all someone heard was your company said out loud, what story do you want it to tell? Richard Branson was bold with calling his ‘Virgin’, but it grabs your attention. How about companies like ‘Anthropologie’ – this company name has connotations of far away lands and whimsical wonders, but also a way of life.

Did you know the Twitter bird has got a name? It’s Larry. Now how do you feel about twitter? I’m even more of a fan!

My point is you can build rapports and create bonds with customers through your company name and in turn the branding thereafter.

It is said we judge a person within 7 seconds of meeting them, the same goes for your brand, so take your time on this one, it’s not a rush decision and you never know the name could come to you in the middle of the night, mind did, so always have a notebook and pen by your bed!


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