All Hail Instagram



Since when did Instagram become the new google?

I am increasingly aware of the growth, popularity and general affability of the social media channel.

While having coffee with a good friend the other day, our chat turned to the rise of collagen in drinks and cosmetics. No sooner had we started on this conversation, my friend mentioned a brand and took to her Instagram to search for said brand; the rest of our two hour meet was punctuated by the very same behaviour.

I can’t tell you how often I see people turning to their Instagram as a point of reference  and actually with its aesthetically pleasing format, easy to use app and appeal to everybody and everything from Ozzy Osbourne to Clinique, I have to say, I’m in! Are you?

Key Facts about Instagram

#1 Instagram was founded in October, 2010.

#2 More than 40 billion photos have been shared in the Instagram history.

#3 Instagram was sold for $1 billion in 2012.

#4 Currently, there is more than 4.2 billion number of Instagram likes per day.

#5 Most followed Instagram user is Selena Gomez, with more than 113 million followers.

#6 Around 95 millions photos is uploaded per a single day.

#7 Instagram has been installed 1 billion times on the Google Play Store alone.

#8 32% of all Internet users are on Instagram.

#9 59% of internet users between the ages of 18 and 29 use Instagram

#10 When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.


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