This weekend took me back to my home town of Easingwold. A cute market town, 30 minutes away from York, this town was where I had my first date, my first custard cream and, well, you get the picture…
Having taken my God daughter for the essential Brownie and Milkshake at the local sweet shop, we stumbled in to an enchanting land, Hearts.
From the moment we walked in we were ensconced in the brand. Their brand got to work on every one of our senses, from the offering of a “glass of bubbly” (TASTE) to the mellifluous melodies coming out of the hidden speakers – (HEARING) to visual feast of interiors and apparel (SIGHT)
The shop had it all, great products, great service and a real buzz to its atmosphere.
This is what’s called a seamless customer journey.
Take Note.