I often talk about the importance of a name when it comes to a brand.
Nowadays, when brand strategists are working on the creation of a brand and its values, they are often thinking of the consumer’s purchasing and searching behaviours as it were.
SEO experts are enrolled to help brands capture every search term possible for their brand, they will even go so far as to list misspelt terms such as ‘Dacebook’ or ‘Faxebook’.
So, when it comes to the small (and lovely, might I add?) wellbeing brand based in Harrogate, NEOM they’ve got more than they bargained for choosing that four lettered brand name… Neom is also the new name for the yet-to-be-built fairy tale city in the sand in Saudi Arabia. Currently being searched tens of thousands of times in the UK, thus creating unforeseen brand awareness and sales for the wellbeing brand.
Now that’s a good name!