Today is World Emoji Day, I know I know, there’s a day for everything these days isn’t there?!
However, since the arrival of these little storytelling conduits, by mobile internet employee Shigetaka Kurita in 1999 we’ve come to rely on them quite somewhat.
Emojis started their life in Japan in the late nineties but didn’t become popular in the UK until 2010 onwards, when our technology caught up, forming what is now a global language of its own. In fact it is the fastest growing language than any other ancient form of communication, including hieroglyphics!
Emojis are now a huge part of our popular culture, not only that, but they are a conduit to the way in which we tell stories both personally and professionally on a daily basis. 72% of 18 – 25 years find it easier to communicate via emojis as opposed to text.
Although these little colourful character are enabling generation y to communicate and the rest of us for that matter, is it not also stopping them from getting a proper handle of the English language?
Are you currently using emojis in your business? Emojis can be a great way of adding weight to your copy. However, I would be inclined to use emojis more if you are targeting a younger demographic such as a beauty brand aimed at 13-19 year olds. Remember your audience.