When it comes to what determines a successful business idea, it has to start with a problem …
Problem + Solution = Successful Brand for example:
Taking cooked food out of the oven + Oven gloves = Hands are saved from being burnt
Ears are cold in the winter + Ear muffs = Ears stay warm
A brand which demonstrates this time and time again is Lego. They show a strong aptitude for understanding both a child and parents’ needs. Their Lego slippers were born out of familiarising themselves with the trials and tribulations of a parent who’s child enjoys building unicorns and sky scrapers, with their plastic building blocks.. bruised feet!
This really is the crux of a successful invention. When you are creating a product to be marketed, never stray from its primary concern : to solve a problem.