Never forget where your story began, whether that was in the garden shed at the bottom of the garden or your spare room, we all started somewhere.
By telling your story and not forgetting to keep harking back to the how, when, where and what you keep your authenticity as a brand.
Geoff Mead founder of Narrative Leadership Associates says “Stories involve specific events that happen to particular characters, so narratives that veer towards generalities, explanations and abstractions, or which insist on telling their moral or meaning, have abandoned storytelling in favour of advocacy. They lose their extraordinary ability to stimulate both the feelings and imagination of the teller and the audience.”
Your story is unique to you and should be used as the foundation of the business from which to create the values and vision, not just when it comes to creating your new promotional campaign.
The fact that you started your business from the back of a van when you were sixteen, or in your parents spare bedroom when you were twenty two shows how far you have come and should be something to be proud of. Play with the elements of your story, for example a sketched illustration of that van which is motif behind the receptionist in your brand new city office.
More reading: https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/