Storytelling is age-old, it harks back to caveman days when the daylight faded and the firelight shined bright, it provided the perfect backdrop from which to tell stories!
Once more the last time we really came across storytelling was when we were in our formative years. We were introduced to Roald Dahl’s Mr and Mrs Twit and such like, what’s not to like?
The same applies in business. Paint the picture for people, tell them your story. Stories create emotionally attachments which in turn forms a bond / reason to buy.