Sell through feelings


Radox recently launched a new shower gel which has the words “Feel Free” emblazoned across the bottle. I bought it. Isn’t that what we all want to feel? Free. By that single purchase I felt like I was taking charge of myself and in turn liberating myself.

One of Clinique’s top selling product ranges is their “Happy” collection. Subconscious wizardry! 

This is textbook marketing strategies. By selling their products not just through the obvious features and benefits, but through selling the emotion and the feeling that their product engenders when the consumer buys it. And isn’t it effective?

What does your brand engender in the customer? Peace of mind, assurance? Use this route as a way to market your business.

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