It’s no secret to my clients that my favourite social media channel by far is Instagram. Since its launch in 2010, the channel (owned by Facebook) has monopolised the social sphere. Did you know that the majority of users are women under 34?
So when it came to my next blog post, I thought I would share some well kept secrets to help you grow your followers and likes.
Tip 1: Hashtags. According to Influencer Marketing Hub’s June 2019 report, these are the most popularly searched hashtags. Now, I’m not saying use all of these in every post, but you can certainly test the theory and use a select few on your posts to see if they get more traction than usual. To see the difference, do one post with your usual hashtags and one with a selection of the below. Don’t go over board, more than around 15 can rank you down on Instagram’s algorhythms. Also, there have been some studies that found posting hashtags in comments is a way of getting more visibility for your post. This was shunned a few years ago, but rumour has it Instagram aren’t shunning accounts any longer for this.
Tip 2: Try not to edit your post. Again, could be a dirty rumour, but try not to keep going back in to your post and editing. Create a draft to check spelling thoroughly then post so you don’t have to keep editing it.
Tip 3: Day and time. It is important to consider the time of day and which day you post your content. If you are a retailer, Sunday afternoons can be a good time to post as people are active on social media between 4 and 7pm on Sundays – it is also one of the biggest online shopping days of the week.
Tip 4: Keep it real. This is one you will probably have noticed already. People love real content, as it means they can start to relate to you (creating bonds). Therefore if it’s ever a choice between a stock image or a real one… it’s a no brainer for Insta!
Happy gramming 🙂