When Storytelling became Storyliving


Yesterday saw Young Hee, Chief Marketing Officer of Samsung take to stage in an awe-inspiring talk at Cannes Lions.

She discussed how the ad world today needs to be more realistic, believable and transparent in their marketing ploys. Cuaron continues “People nowadays, they smell everything. They smell when something’s not genuine, and then it backfires…”

Storytelling has been the buzz word for the last five years, but now people, specifically Generation Z are looking for a more real sell, called, ‘Storyliving’.

Are you a brand connecting with Generation Z? May be it’s worth reconsidering your approach?


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