When Storytelling became Storyliving

D9Q45OKXkAA55lR

Yesterday saw Young Hee, Chief Marketing Officer of Samsung take to stage in an awe-inspiring talk at Cannes Lions.

She discussed how the ad world today needs to be more realistic, believable and transparent in their marketing ploys. Cuaron continues “People nowadays, they smell everything. They smell when something’s not genuine, and then it backfires…”

Storytelling has been the buzz word for the last five years, but now people, specifically Generation Z are looking for a more real sell, called, ‘Storyliving’.

Are you a brand connecting with Generation Z? May be it’s worth reconsidering your approach?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s