Mind the gap

mind the gap

When I decided to go it alone two and a half years ago, it was scary but I soon heard myself saying “Why didn’t I do this before now?”

I cannot tell you how often I speak to nine to fivers who say “I’d love to go it alone, but I don’t know what I’d do..?!”

“That’s simple.” I reply.

Consider what you are passionate about, whether that’s food, fashion or folk. Find the gap in the market and identify the pain (read more: http://blog.folksy.com/2015/09/14/how-to-find-your-niche)

McDonalds recently launch McDelivery when they recognised the pain of their customers having to travel to get their fix. Though a little behind the times, Deliveroo and others have been quite successful at this for some years now, this is McDonalds identifying the pain and creating a solution.

So stop coming up with excuses, get that pen and paper out and be creative, what will you do?

 

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