Is it just me or does every single ad agency out there seem to be pushing an agenda based around making customers feel liberated?
It has to be said that there is no greater feeling than feeling liberated, however it is also a rich and rare feeling which cannot be manufactured.
Boots summer TV ad is accompanied by ‘Everybody’s Free (to feel good) by Aquagen – their choice of music for some years now. Likewise, Listerine’s new TV ad ‘Bring out the bold’ is all about channelling your inner boldness as it were.
Owner of successful retailer Joe Browns, Simon Brown says ‘The customers love us because we make them feel liberated and I think feeling liberated is the best feeling in the world!”
Simon Brown has created his entire business model on this.
The truth is in the pudding it would appear!