The definition of colour as per Wikipedia is the characteristic of human visual perception described through colour categories, with names such as red, blue, yellow, green, orange, or purple.
Colour evokes emotions in us that are subconscious. For example, blue is a calming colour, with connotations of the sky and sea and so makes us feel reassured and relaxed; whereas red is an angry colour though one which is memorable from a marketing perspective. It is also the first colour we see as babies, so there may be a link there.
Enter, my favourite storytelling brand, Coca Cola.
I have written about them before, but I really do think they have achieved so very much when it comes to brand identity, they changed Santa Claus’s coat from green to red for goodness sake!
I’m rambling … as a brand-enthusiast, I cannot stress how important it is to consider colour when it comes to you and your brand. Colours create emotion and can sway thinking without us even knowing it.
Select a colour which is compatible with both you as well as your brand and then you can make nods to it through accessorising such as shoes! (one of my favourite ways).
Like founder, like brand!
For interesting facts about colour head over to: http://www.ucreative.com/articles/22-intriguing-facts-about-colors-that-you-need-to-know/