We live in a world where acts of terror are now nearly the norm, diseases like cancer are ever more prevalent and some heartless mega corporations make billions with very little thought for anything other than the bottom line.
Because of the latter, consumers are leaning toward the smaller, more boutique businesses which offer humility and honesty in a time with very little of either.
The local independents are beckoning us more than ever, but there is one more thing us little companies need to do to win over peoples hearts and do good at the same time..
Consider what your business’s Corporate Social Responsibility (CSR) strategy is? Could you donate to your local church, or a charity which is close to your heart? It not only gives you peace of mind that you are doing something positive with your company but also makes you an appealing choice for new customers.
Now, I must go and find my charity..