Do Do Different

ties

It’s the year 2017 and no matter what line of business you are in, you are up against thew dreaded competition.

While others are fighting in the Google SEO boxing ring; some take a side step and attract new customers through the art of being different.

Through identifying your Unique Selling Point, only then can you build a strong marketing strategy from which to boost sales and appeal to the masses.

So, right now I task you to sit in a quiet space with a pencil (not pen!) and paper and consider what these are for your company. It could be your commitment to customer service, or your quality of product, hell it could even be that intangible essence that is your brand, whatever it is, and pick just one, write it down and then you have your building block for marketing your business. And remember, once you’ve got your USP- DO DO DIFFERENT.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s