It’s the year 2017 and no matter what line of business you are in, you are up against thew dreaded competition.
While others are fighting in the Google SEO boxing ring; some take a side step and attract new customers through the art of being different.
Through identifying your Unique Selling Point, only then can you build a strong marketing strategy from which to boost sales and appeal to the masses.
So, right now I task you to sit in a quiet space with a pencil (not pen!) and paper and consider what these are for your company. It could be your commitment to customer service, or your quality of product, hell it could even be that intangible essence that is your brand, whatever it is, and pick just one, write it down and then you have your building block for marketing your business. And remember, once you’ve got your USP- DO DO DIFFERENT.