Turning it on its head!

turning it on its head

There has over the last few months been a real tidal change when it comes to marketing… If you hark back some twenty years; brands shouted what they were to their customers and customers listened. Nowadays; most brands are much more open to being told by their customers what their brand is; with a few exceptions such as Apple who have a closed-door policy, because they can.

This trend has now reached smaller brands; our customers are feeling empowered through becoming little publishers and as such are more forthcoming with their brand feedback; telling us what we are as opposed to the other way round.

This is termed as Earned Content as opposed to Owned or Paid Content; and makes for a much more engaging and interesting brand story for you.

So here are my tips to help encourage forthcoming earned content:

  1. Incentivise customers to publish pictures/ videos or copy through competitions on social media.
  2. Remember to prompt them to tag you with your handle or a particular hashtag you might be using e.g #bestinthebusiness
  3. Applaud them for their marketing
  4. Enjoy the knock on effect!

Go have some fun with your customers and build your story together!

The End

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s