When You’ve Got Mail came out I was 12 years old; I was all ears when it got to the part where the stupidly bonny Meg Ryan begins her ‘Storybook Lady Hour’ mid- way through the film.. With this blockbuster enjoying its 19th year this year (God I feel old…!) it is a stark contrast to the world we live in now…
My point is, that, within every single one of us there is a child waiting to be read to, waiting to roar with laughter at a very funny joke, or tut with shame at an outrageous tail.. The art of storytelling lives on in 2017, though is delivered through newer means – that of digital.
This begs the question, how do we engage the listener as we did in yonder year…?
The answer.. get in to the shoes (Doc Martins vs Kickers.. sticking with the 90’s theme!) of the listener. Imagine how you would like to be told a story? Don’t be too long winded, timing is everything, and above all life is tough, so if you can add a bit of humour in there, all the better!