Behold, the slipper!

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When it comes to what determines a successful business idea, it has to start with a problem …

Problem + Solution = Successful Brand for example:

Taking cooked food out of the oven + Oven gloves = Hands are saved from being burnt

Ears are cold in the winter + Ear muffs = Ears stay warm

A  brand which demonstrates this time and time again is Lego. They show a strong aptitude for understanding both a child and parents’ needs. Their Lego slippers were born out of familiarising themselves with the trials and tribulations of a parent who’s child enjoys building unicorns and sky scrapers, with their plastic building blocks.. bruised feet!

This really is the crux of a successful invention. When you are creating a product to be marketed, never stray from its primary concern : to solve a problem.

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