They don’t make them like they used to ..

Nostalgia is a powerful thing. We all remember the Guinness TV Advert; He Waits. For those of you who don’t, beautiful white horses galloped out of the sea passed surfers waiting for their wave, just like you wait for your pint to be ready. This hailed a time in advertising where the likes of Abbott Mead Vickers were quite honestly, at their best.

How about the well-told story by Coca Cola; Holidays are Coming. We all remember the brightly lit lorry that raced through the neighbourhoods on Christmas Eve and as such we all still associate the drink with the ‘good ol’ days!’

At the time, the advert gave us a warm and fuzzy feeling, one which to this day remains with us. This is storytelling, by the book.

314024515_cf55375e11_o.gif

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s