Nostalgia is a powerful thing. We all remember the Guinness TV Advert; He Waits. For those of you who don’t, beautiful white horses galloped out of the sea passed surfers waiting for their wave, just like you wait for your pint to be ready. This hailed a time in advertising where the likes of Abbott Mead Vickers were quite honestly, at their best.
How about the well-told story by Coca Cola; Holidays are Coming. We all remember the brightly lit lorry that raced through the neighbourhoods on Christmas Eve and as such we all still associate the drink with the ‘good ol’ days!’
At the time, the advert gave us a warm and fuzzy feeling, one which to this day remains with us. This is storytelling, by the book.